The 5 Step Process For Selling Your Business

Affinity Ventures utilizes a comprehensive 5 Step Process to help our clients attract multiple competitive offers and sell for maxim value.

Below is a brief overview of our proven process that has helped hundreds of business owners attract multiple offers from buyers. To learn more about it, or to book a free consultation to see how can help you sell your business, fill out the contact form below, call us at 505-881-5352 or chat with a live representative online now.


  • Discuss Sale Process with Client
  • Prepare Market Valuation
  • Confirm Client Expectations
  • Execute Engagement Agreement
  • Pre Due Diligence Check

  • Prepare and Approve Confidential Information Memorandum (CIM)
  • Develop Buyers List
  • Prepare & Approve Blind Profile (Teaser)
  • Confidentiality Agreement Approval
  • Management Presentation Preparation

CAMPAIGN - 90 to 120 Days (In Parallel)

  • Launch Campaign
  • Confidentiality Agreements and CIM
  • AV / Buyer Discussions
  • Management Presentations
  • Hosted Tours

NEGOTIATION - 90 to 120 Days (In Parallel)

  • Indication of Interest (IOI)
  • Controlled Facilitation Process
  • Letter of Intent (LOI)
  • Buyer Selection
  • Hosted Tours

CLOSING - 90 Days to LOI

  • Due Diligence Checklist & Data Room Upload
  • Due Diligence Process
  • Due Diligence / Quality of Earnings Visit
  • Purchase Agreement Negotiation
  • Close